1) Business Foundation – HOW TO START YOUR BUSINESS

• Defining the requirements for starting a new project
• Sales channels – pricing – offers
• Identifying target segments and suitable countries
• Building the brand identity and competitive advantage
• Developing a complete business strategy
• Structuring the framework for website pages

2) Content Writing & Marketing

• Writing marketing and advertising content professionally
• Crafting attention-grabbing headlines
• Buyer Persona – reaching the target audience
• Targeting companies and institutions
• Buyer Journey – content-driven selling
• Detailed targeting

3) Media Buying (Only on Meta)

• Latest updates in paid advertising
• Methods to reduce costs and increase sales
• Ad budgeting and scaling
• Content Types
• Types of marketing content
• STEPPs – how to create viral content

4) Content Creation Strategies

• Emotions – emotional marketing
• Practical Value – added value
• Content Anatomy – structure of marketing content
• Hooks – effective opening lines
• CTA – Call to Action
• Ads Hierarchy – advertising hierarchy

5) Campaign Setup

• Types of ads and campaign objectives
• Buying methods (Auction – Reservation)
• Performance Goal – optimization objectives
• Budget & Schedule
• Advantage+ Campaign Budget

6) Audiences & Targeting

• Advantage+ Audience – AI-powered targeting
• Traditional demographic targeting
• Interest-based targeting and targeting layers
• Carousel Ads
• Instant Experience ads
• Behavioral targeting
• Ad Placements
• Partnership Ads
• Create Ad – building the ad
• Custom Audiences (Part 1 & 2)

7) Ad Optimization

• Lookalike Audiences
• A/B Testing
• Automated Rules
• Create Ad
• Vertical & Horizontal Scaling
• Ad quality and its relation to cost (Ranking – Engagement Rate – Conversion Rate)

• Online business owner
• Retail store owner
• Paid ads specialist
• Social media specialist
• Marketing manager
• Professionals working in e-commerce
• Anyone who wants to learn digital marketing